What are personalized mobile ads?
Personalized mobile ads are advertisements designed to be relevant and engaging for a specific user.
To create personalized ads, mobile marketers consider different user characteristics like demographics (e.g. age, gender), interests, and historical behavior (e.g. page visits, purchasing history).
Why use personalized ads?
Marketers use personalized mobile ads to create improved ad experiences for users, which often leads to higher CTRs and engagement rates.
One of the most common types of personalized advertising is retargeting. The purpose of retargeting ads is to reach users who have previously interacted with a company’s ads or products. By reminding users of something they have previously shown interest in, personalized retargeting ads can encourage them to complete the desired action.