What is app engagement?
App engagement is the level of interaction between a user and a mobile app. This term describes how often users use an app, the quality of their interactions, and their overall user experiences.
Why is app engagement important?
App developers and marketers leverage app engagement insights to gain a better understanding of user behaviors. This helps them optimize in-app experiences and monetization strategies, and make informed decisions about user acquisition.
How to measure app engagement
App engagement is measured by tracking different, so-called “engagement metrics”. These include:
- Retention rate
- Sessions
- DAU/MAU
- Stickiness