What is ad mediation?
Ad mediation allows app developers to manage multiple ad networks through a single SDK. This is possible through mediation platforms that act as intermediaries between different ad networks and publishers.
How does ad mediation work?
Ad mediation platforms allow multiple ad networks to access an app’s inventory, resulting in high competition. The platform then automatically chooses the best ad network to maximize the developer’s ad revenues, eCPMs, and fill rates.
Mediation platforms can operate on different bidding systems. The most common are waterfall bidding and in-app bidding, so make sure to read more about them.