What is a mobile ad network?
A mobile ad network provides ad space within an app or website. It connects app advertisers with publishers, allowing them to buy and sell ad inventory.
How does an ad network work?
A mobile ad network works as an intermediary between publishers and advertisers. Here is an illustration of how it usually works:
- Publishers integrate an SDK to integrate an ad network
- When they have ad space to sell, publishers notify the ad network
- Advertisers bid for ad space, usually through real-time bidding
- The highest bidder wins the auction and occupies ad space
- Developers get paid for displaying the ad to their users
How to choose a mobile ad network?
There are many ad networks on the market, so it can be challenging to decide on the best one for a specific app or game.
For publishers, it’s important that the ad network is non-intrusive, and delivers a quality user experience and high eCPMs.
Advertisers should make sure the ad networks they choose provide good targeting options, deliver high-quality users, and allow easy campaign management.
MAF is a leading performance-based mobile ad network offering an all-in-one solution for app growth and monetization. For advertisers, it provides a variety of advertising solutions to reach new high-quality users. For publishers, it offers a unique blend of ad formats that maximize their revenues. Explore MAF’s services or reach out for more information!