Transforming advertising into discovery
Learn moreOur mission
We are dedicated to assisting app developers in transforming their apps into successful businesses and making the app economy more vibrant and prosperous.
Our story
The origins
MAF’s story began in 2012 when our founders created their first app, myAppFree. Although the app quickly gained popularity and an impressive number of downloads, monetizing it proved challenging. After struggling to find a network suitable for smaller publishers, the founders decided to take matters into their own hands. In 2016, MAF started its journey as a network, offering a new monetization solution for all publishers worldwide.
The evolution
Since then, we have built an international team of experts dedicated to helping publishers monetize their mobile audience. Today, MAF supports both established brands and digital startups, all with a clear vision: Transforming advertising into discovery.
2013
The myAppfree app is released
2016
The MAF Network is born
2021
The MAF team reaches 20 members from 9 different countries
2021
We launch our own Game Publishing studio: Ciao Games is born
2022
MAF ranks 3rd in the US and 6th worldwide on the AppsFlyer index
2022
MAF releases its native SDK and myChips
Our values
We encourage ideas
We value open communication and welcome different perspectives to help us grow as individuals and as a company.
We strive for greatness
As a team, we work hard to improve ourselves and our products, and questioning and challenging our ideas is a key part of this process.
We embrace change
We drive value for our clients by embracing change and exploring new ideas in the constantly evolving app economy.
Our team
Our team is made up of talented individuals from all corners of the globe united by their passion for mobile advertising, ready to make your ads worth discovering.
Our founders
Riccardo Fuzzi
CEO & Founder
Alessandro Del Grano
CCO & Founder
Massimo Caroli
COO & Founder
