What is mobile attribution?
Mobile attribution is a method of linking app installs to specific marketing efforts. Attribution tools can identify which ad campaigns and ad networks resulted in particular app installs.
Why is mobile attribution important?
Mobile attribution allows app marketers to track the entire journey of their users, from the ad impression to the install, and post-install actions.
These insights help marketers understand which user acquisition channels and campaigns bring the most value. Using attribution findings, they can improve things like ad creatives, ad targeting, ad spending, and the app itself.