What are mobile ad creatives?
Mobile ad creatives are ad assets used in user acquisition for apps and games (e.g. video and image assets). The purpose of ad creatives is to catch the attention of the target audience and convince them to take the desired action.
Ad creatives play an important role in the success of user acquisition campaigns. They are designed to drive campaign clicks, engagement rates, and ultimately, conversions.
Best practices for mobile ad creatives
- Using attention-grabbing elements
- Using a CTA (call to action)
- Regularly monitoring performance
- A/B testing