What are interstitial ads?
Interstitial ads are an in-app ad format that covers the entire interface of the host app or game. These ads can be static or dynamic, and users can close them within several seconds.
Interstitial ads are generally considered intrusive for users. For this reason, they are typically displayed during natural pauses or transitions in mobile apps and games. For example, upon completing a level or a stage. This makes them less intrusive and increases user engagement, resulting in improved performance and eCPMs.
These ads are most commonly used as a primary monetization strategy in hyper-casual games. In these games, they usually appear alongside other ad formats like rewarded video ads and banner ads.