What are banner ads?
Banner ads are a popular in-app ad format. These ads are small and rectangular, usually appearing at the top or bottom of the app interface. They can be static or dynamic, and contain images, text, and video.
Are banners effective?
This ad format has been around since the beginnings of in-app advertising, and it’s still widely used.
Banner ads are effective for generating brand awareness and visibility. However, they are often overlooked by users, which is caused by a phenomenon called “banner blindness”. They have low engagement rates and eCPMs, so they are usually used alongside other ad formats (e.g. interstitial ads and rewarded video ads).