Engagement Rate

What is engagement rate in mobile marketing?

Engagement rate is the percentage of active users in an app who interact with in-app ads. It is calculated by dividing the number of engaged users by the total number of active users. 

engagement rate formula

Why is engagement rate important? 

The engagement rate is an important metric for understanding how effectively users are interacting with in-app ads. By knowing this, developers can optimize user experiences and monetization strategies.