What are in-app events?
In-app events are different actions users perform upon installing an app. Some examples of in-app events include:
- Making an in-app purchase
- Completing a certain level
- Opening the app
- Signing up
- Completing a certain task
- Finishing onboarding
Why should developers track in-app events?
By monitoring event completions, developers get valuable insights into post-install user behavior. With these insights, they can understand their users better and use this to optimize user experiences and monetization strategies. As a result, they should see better engagement rates, retention rates, and higher revenues.