In-App Events

What are in-app events?

In-app events are different actions users perform upon installing an app. Some examples of in-app events include: 

  • Making an in-app purchase
  • Completing a certain level
  • Opening the app
  • Signing up
  • Completing a certain task
  • Finishing onboarding

Why should developers track in-app events? 

By monitoring event completions, developers get valuable insights into post-install user behavior. With these insights, they can understand their users better and use this to optimize user experiences and monetization strategies. As a result, they should see better engagement rates, retention rates, and higher revenues.