What is IAP?

IAP stands short for in-app purchases, a popular app monetization model. This term describes different kinds of purchasable content in apps and games. For example, in-app currency, cosmetic items, upgrades, characters, etc. 

How do IAPs work?

In-app purchases can be the only monetization model of an app, or appear alongside other revenue streams. Today, more and more developers combine different monetization models, leveraging a hybrid monetization strategy

IAP monetization is particularly common in mobile games. Game developers present players with in-app purchase offers through dedicated in-game shops or via pop-ups that appear when they need assistance. 

Find different examples of IAP offers in our analyses of the top mobile games on the market.