Hybrid Monetization

What is hybrid monetization? 

Hybrid monetization is a strategy of combining multiple monetization models in a single app. In most cases, this term describes monetizing with in-app purchases and in-app ads. Additionally, app developers can leverage subscriptions as another revenue stream.

Benefits of hybrid monetization

  • Monetizing more players
  • Ensuring a steady revenue stream
  • Maximizing LTV
  • Maximizing ROI

The main strength of hybrid monetization is the ability to monetize a wide pool of players. Instead of relying on a single revenue model, with a hybrid model, developers diversify their income sources. This allows them to cater to different user preferences and behaviors, resulting in revenue from a larger audience. 

If you want to learn more about this monetization model, read our detailed guide on hybrid monetization