What is ASO?

ASO (app store optimization) is a set of techniques used to increase an app’s visibility in the app stores. It includes optimizing different elements like the app title, description, and keywords. The goal of app store optimization is to boost app discoverability and drive more organic (free) traffic. 

How important is app store optimization?

ASO is an integral part of successful user acquisition strategies. This strategy helps apps stand out and capture the attention of users browsing the app stores. These users are actively looking for apps, making them more valuable than the average user. 

ASO best practices

  • Conducting keyword research for apps
  • Including keywords in app titles and descriptions
  • Optimizing visual elements (app screenshots, app icon)
  • Localizing app store listings