What are organic installs?
Organic installs are app installs that aren’t directly linked to any paid user acquisition campaigns. These installs happen when users decide to install an app without being influenced by ads. For example, by browsing the app store or through friend recommendations.
Importance of organic installs
App businesses focus on driving organic traffic because it’s cost-effective and attracts quality users. Since these users install apps themselves, they are more likely to use them regularly, leading to higher engagement and retention rates.