ARPDAU stands short for Average Revenue Per Daily Active User. It is a metric used to measure an app’s monetization performance on a daily basis. This includes revenue generated from different sources an app may have: in-app purchases (IAPs), ads, and subscriptions.

How to calculate ARPDAU?

ARPDAU is calculated by dividing the app’s total daily revenue by the number of daily active users. 

arpdau formula

When to measure ARPDAU?

  • When making changes to the app. Measure it to monitor how content and monetization updates affect revenues.
  • When using multiple revenue sources. Utilize this metric to get a comprehensive overview of revenue generated through different sources.
  • During important UA campaigns. Monitor it during big UA campaigns to evaluate their effectiveness in driving daily revenue and user engagement.