What is ROI?

ROI stands short for Return on Investment. This metric is used across different industries, and in mobile marketing, it is primarily used to measure the financial returns of user acquisition campaigns. 

ROI is an important KPI that helps app developers and marketers make data-driven decisions about budget distribution and advertising spending.

How to calculate ROI?

To calculate the ROI of an ad campaign, subtract the cost of ads from the revenue generated by those ads. Then, multiply the result by 100 to express it as a percentage. Finally, divide that percentage by the cost of ads.

roi formula