Monthly Active Users (DAU) is a mobile app metric that shows how many users visit an app in a month.
Why is MAU important?
MAU helps developers understand how active and engaged their users are each month. By monitoring this metric, developers keep track of fluctuations in the app’s popularity. Tracking this metric is particularly important for apps where users are expected to use the app multiple times a month (e.g. fitness or banking apps).
How to calculate MAU?
Just like DAU, a related metric, calculating Monthly Active Users doesn’t require a formula. Most app analytics tools can calculate this metric by keeping track of how many users actively use an app in a given month.