Mobile Measurement Partner (MMP)

What is a mobile measurement partner (MMP)? 

A mobile measurement partner (MMP) is a third-party data provider company for mobile apps. These companies collect, analyze, and attribute app data to deliver a detailed overview of app marketing campaign performance. 

Mobile app marketers partner with MMPs to find out how their campaigns perform across different marketing channels and ad networks. This helps them better understand how effective their marketing campaigns are and how to maximize conversions and ROAS