Mobile App KPIs

What are mobile app KPIs? 

Mobile app KPIsI (key performance indicators) are a set of metrics used to measure how successful a mobile app is. Essentially, KPIs are selected app metrics that are considered most important for achieving business goals. 

Types of KPIs 

Depending on their primary goals, app developers and marketers can use different types of metrics as their KPIs, including: 

  • Engagement KPIs (e.g. retention rate, session length, active users)
  • Revenue KPIs (e.g. ARPU, ARPDAU, LTV)
  • User experience KPIs (e.g. load speed, crash rates)