What is LiveOps?

LiveOps stands short for live operations and refers to the ongoing process of updating a mobile game after its release.

Upon releasing a game, developers analyze available data and identify areas that require improvement. Some examples of LiveOps updates include: 

  • Adding new content 
  • Optimizing game difficulty
  • Updating monetization features
  • Adding new in-game events 

Why is LiveOps important?

By leveraging LiveOps, game developers can continuously improve their games. As a result, they can expect improved user experiences, better engagement and retention rates, and consequently — higher revenues.