What is LiveOps?
LiveOps stands short for live operations and refers to the ongoing process of updating a mobile game after its release.
Upon releasing a game, developers analyze available data and identify areas that require improvement. Some examples of LiveOps updates include:
- Adding new content
- Optimizing game difficulty
- Updating monetization features
- Adding new in-game events
Why is LiveOps important?
By leveraging LiveOps, game developers can continuously improve their games. As a result, they can expect improved user experiences, better engagement and retention rates, and consequently — higher revenues.