What is gamification?

Gamification is the practice of applying gaming elements to non-gaming apps. App developers use this strategy to boost user engagement and improve the overall user experience in their apps. As a result, they see an increase in mobile app metrics like retention rate, session length, and ROAS

Gamification elements for mobile apps

To introduce gamification to their apps, developers enrich their apps with interactive gaming elements like: 

  • Badges
  • Points
  • Leaderboards 
  • Quizzes 
  • Progress bars 

These elements align with basic human desires for accomplishment, progression, and competition, making the app experience more enjoyable.