App Targeting

What is app targeting? 

App targeting is the process of reaching a certain group of users with mobile app advertisements. The foundation of successful mobile audience targeting is defining the app’s target market — the group of people the app is intended for. 

To define an app’s target market, advertisers must: 

  • Understand the app’s purpose
  • Explore the competition
  • Identify the app’s key demographics (age, gender, location, education, etc.)

Why is app targeting important?

Effective targeting is the basis of every successful user acquisition campaign. It ensures that the advertising budget is directed toward the right audience, maximizing user engagement and minimizing budget wasting. MAF’s advertising solutions are designed to target relevant users — reach out for more information!