App Metrics

Importance of app metrics

App metrics are used to measure the success of a mobile app. Having quality data is essential for evaluating the performance of mobile apps, identifying areas for improvement, and growing app businesses. 

There are different types of app metrics that cover various aspects of app performance. For example, we differentiate user acquisition metrics, app store metrics, usage metrics, revenue metrics, and engagement metrics. 

Key mobile app metrics

There are hundreds of available app metrics, so app developers and marketers typically focus on several metrics (KPIs) that are most important for achieving their business goals. Here are some commonly tracked app metrics: 

  • Retention rate
  • LTV (lifetime value)
  • ARPU (average revenue per user)
  • ARPPU (average revenue per paying user)
  • ARPDAU (average revenue per daily active user)
  • DAU (daily active users)
  • MAU (monthly active users
  • Churn rate
  • ROAS (revenue per ad spend) 
  • CPI (cost per install)
  • CPA (cost per acquisition)
  • CPE (cost per engagement)
  • Session length