What is UGC?

UGC stands short for User Generated Content, referring to content created and shared by individual users rather than companies. This includes ads, videos, images, text, audio, or other forms of content.

How is UGC used in mobile advertising? 

Today, UGC is one of the biggest trends in app and game advertising. A common example is people filming themselves playing mobile games and their reactions. 

Since this type of content is created by ordinary people, it appears to be genuine and authentic, leading to high CTRs. To achieve this effect, many game studios collaborate with content creators to act as players and promote their games.