What is SKAdNetwork?

SKAdNetwork (SKAN) is Apple’s privacy-friendly solution for mobile advertising attribution and measurement. With SKAN, mobile marketers get anonymized and aggregated campaign data, without revealing individual user data. 

When Apple introduced iOS 14.5 and ATT (App Tracking Transparency), SKAN became an essential tool for iOS mobile marketers. In order to improve its functionality, Apple regularly releases new SKAdNetwork versions with important updates for marketers.