What are O&O properties?
The term O&O properties stands short for owned and operated properties. These are ad platforms that sell ad space in apps or websites that they own.
O&O properties and privacy changes
Advertising on O&O properties has become more popular with the introduction of privacy changes (e.g. Apple ATT) in mobile marketing. These privacy changes have limited the usage of 3rd party data for ad targeting.
Instead of 3rd party data, O&O platforms rely on 1st party data for targeting, making them an attractive option for advertisers. If you’re considering advertising on O&O properties, feel free to reach out to MAF for tailored advertising solutions.