Native Advertising

What is native advertising?

Native advertising is a form of mobile advertising where ads seamlessly blend into the surroundings they are placed in. Native ads typically match the style of the host app by using similar colors, fonts, and functions. 

The purpose of native advertising is to provide ad content that is unintrusive, relevant, and positive for the viewer. 

Types of native ads

Native ads appear in different forms, from in-app ads to mobile web ads. For example:

  • In-feed ads
  • Sponsored social media content
  • In-game native ads 
  • Paid search ads 

If you want to learn about the benefits, challenges, and best practices of mobile native advertising, read our detailed guide.