What are hybrid-casual games?
Hybrid-casual games are mobile games that combine simple hyper-casual core gameplay with more complex gaming elements. This includes multiple progression systems, meta layers, and social features.
The purpose of these games is to attract a broad audience like hyper-casual games, but achieve better retention rates and LTVs.
How do hybrid games monetize?
Hybrid-casual games typically leverage a hybrid monetization model, a combination of in-app ads and in-app purchases. In most cases, these games include interstitial ads, banner ads, rewarded video ads, and in-app purchase offers.
Why are hybrid-casual games popular?
In recent years, many mobile game studios have shifted their focus from hyper-casual to hybrid-casual games.
This shift is driven by the oversaturation of hyper-casual games in the market and the rising costs of acquiring users. Hybrid-casual titles are gaining popularity among developers because they can retain users for longer and generate more revenue than hyper-casual games.
Find out more about this game genre by reading analyses of some of the top titles in this genre like Mob Control by Voodoo and Burger Please by Supercent.