What is cross-promotion? 

Cross-promotion is a marketing strategy in which app marketers leverage the user base of another app to promote their app. This strategy appears in two forms: 

  • Promoting apps in their own portfolio
  • Partnering with other app developers

In most cases of cross-promotion, developers promote their apps within their portfolio. This strategy is cost-effective, and sometimes even completely free or cost. 

This type of cross-promotion is especially popular among big mobile game studios. Since they have large user bases across different games, they use this strategy to keep users engaged with their titles. Want to know more? Learn all the ins and outs of mobile game cross-promoting by reading our detailed guide.