Privacy Sandbox

What is Privacy Sandbox?

Privacy Sandbox is the name of Google’s privacy framework that will come into force by the end of 2024. This framework is designed to eliminate GAID (Google Advertising ID) and provide marketers with an alternative way of tracking user ad activity. 

Similar to Apple’s ATT framework, the Privacy Sandbox was created to protect user privacy in the mobile ad ecosystem. Dive into more details by reading our Privacy Sandbox guide for app marketers.