P2E (Play to Earn)

What is P2E?

In mobile marketing, the term play to earn (P2E) can have different meanings.

P2E can refer to apps or mobile games that allow users to earn different real-world rewards for using the app. For example, cash, cryptocurrency, vouchers, or gift cards. 

P2E is also the name of a popular offerwall ad format for promoting mobile apps and games. Pioneered by MAF, this ad format rewards users for their engagement and playstyle, leading to an immersive gameplay experience and high retention rates. Check out how this ad format helped a mobile game studio achieve a 170% ROAS