{"id":9321,"date":"2023-09-18T07:31:55","date_gmt":"2023-09-18T07:31:55","guid":{"rendered":"https:\/\/maf.ad\/?p=9321"},"modified":"2024-02-29T08:24:39","modified_gmt":"2024-02-29T08:24:39","slug":"sofascores-marijan-zivic-sports-app","status":"publish","type":"post","link":"https:\/\/maf.ad\/en\/blog\/interviews\/sofascores-marijan-zivic-sports-app\/","title":{"rendered":"Dev Talks: Sofascore\u2019s CPO Marijan \u017divi\u0107 on Sports App Success"},"content":{"rendered":"\n
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We met with Marijan \u017divi\u0107<\/a>, Chief Product Officer at Sofascore, who is in charge of driving the product strategy and development for one of the world\u2019s biggest sports apps. <\/p>\n\n\n\n

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First things first, could you give our readers a quick introduction to Sofascore as a sports data company?<\/strong><\/h2>\n\n\n\n

Sofascore<\/a> is a sports data company based in Zagreb, Croatia. Our story started in 2010 and since then we have become one of the most popular live score apps in the world. <\/p>\n\n\n\n

We have more than 25 million monthly active users <\/strong>and provide advanced tracking of as many as 11,000 tournaments in 24 sports and in over 40 languages. We currently have more than 200 employees, primarily in Croatia with remote teams in Argentina, Brazil, and Malaysia. <\/p>\n\n\n\n

\"sofascore<\/figure>\n\n\n\n

<\/strong>The Sofascore app recently reached a 50 million downloads milestone on Google Play, congrats! Could you walk us through the app’s key features and the unique value it brings to sports enthusiasts?<\/strong><\/h2>\n\n\n\n

Thank you! We\u2019re thrilled to be at the top of the existing 2.7 million applications on the Google Play Store. <\/p>\n\n\n\n

The key milestone that established our analytical direction was the introduction of Sofascore statistical ratings<\/strong> in 2015. Sofascore ratings are generated by a sophisticated algorithm that translates hundreds of stats into one live number which summarizes a player\u2019s performance. So far, our algorithm has rated almost 3 million players in over 111,000 matches. <\/p>\n\n\n\n

There is also a sister app integrated into the whole Sofascore ecosystem, called Sofascore Editor. <\/strong>This app allows sports enthusiasts and organizations to enter and organize results and statistics for lower and amateur league competitions in the most popular sports. Along with other distinguishing features, we also have a Historical data option that gives die-hard football fans an insight into all football World Cups, teams, and players from 1966 to the present day.<\/p>\n\n\n\n

Our passion for turning numbers into insights resulted in more unique features such as Attack Momentum, Attribute Overview, Sofascore heatmap, Shotmap, and others. <\/p>\n\n\n\n

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These innovations, along with the huge width and depth of our coverage, are key factors that helped us become the highest-rated sports app in the market. <\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

The app has been on the market since 2011. Over the years, what changes and updates have you introduced to it in order to meet the needs of modern sports fans and enhance their experience?<\/strong><\/h2>\n\n\n\n

In the beginning, our app was very simple. But at that time, it was only important to have a result and to present that result in a reasonable amount of time. Over the years, the app has developed in line with user expectations. <\/p>\n\n\n\n

Today passionate sports fans demand instant data<\/strong>, and by curating thousands of stats data into simple-to-read graphics, stats, and features, Sofascore gives you the deepest, most detailed, and most reliable insights in a second. <\/p>\n\n\n\n

Created by our endless drive for sports and technology, it is the most logical tool for following your passion in 2023 and beyond.<\/p>\n\n\n\n

\"sofascore<\/figure>\n\n\n\n

Your app stands out with superb app store ratings, with a 4.7 rating on Google Play and 4.9 on the App Store, making it the highest-rated live score app in the market. What factors do you attribute to such positive user feedback?<\/strong><\/h2>\n\n\n\n

Our goal from the start was to create the fastest and most reliable live score product. Through time this goal hasn\u2019t changed, but our drive has spilled over into much more than that. <\/p>\n\n\n\n

We believe that the key factors that set us apart from the rest are our unique detailed graphics and passionate community<\/strong>. <\/p>\n\n\n\n

At Sofascore, innovation is the key. We tend to build features that will boost our users’ passion and give them all the information they require in the simplest possible way.<\/p>\n\n\n\n

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