monetizing<\/a> with offerwalls<\/strong>?<\/p>\n\n\n\nLately, offerwalls are getting rediscovered<\/strong> as a valuable tool for monetizing non-paying users and profitable user acquisition at scale. <\/p>\n\n\n\nAround for a long time in the app marketing ecosystem, offerwalls are now entering a golden era in their evolution<\/strong>.<\/p>\n\n\n\nTo help you make up your mind about this rising ad format, we\u2019re bringing everything you need to know about it in one place.<\/p>\n\n\n\n
Let\u2019s dive right in! <\/p>\n\n\n\n
What Are Offerwalls? <\/strong><\/h2>\n\n\n\nOfferwalls are a form of advertising where users complete goal engagements in exchange for rewards<\/strong>.<\/p>\n\n\n\nHow do they work? <\/p>\n\n\n\n
Just like their name suggests, offerwalls appear as \"walls\" made up of \"offers\u201d. This unique ad unit lives inside a mother app or website. Upon opening an offerwall, users can find a list of different actions<\/strong> they can take to earn a reward. Some common tasks that appear in offerwalls include: <\/p>\n\n\n\n\n- Filling out a survey<\/li>\n\n\n\n
- Reaching X level in another game<\/li>\n\n\n\n
- Registering in another app<\/li>\n\n\n\n
- Installing an app<\/li>\n<\/ul>\n\n\n\n
Right next to each offer, users can see the reward they will earn<\/strong> by completing it. This is usually the currency of the mother app or website where the offerwall lives. For example, coins, gems, or power-ups. The more time and effort required for the goal action, the higher the reward<\/strong> for users.<\/p>\n\n\n\nThen and Now<\/strong><\/h3>\n\n\n\nOfferwalls have been around since the early days of mobile advertising when they were wildly different from today. There are still many misconceptions about offerwalls based on how they used to look and feel<\/strong>.<\/p>\n\n\n\nLet\u2019s debunk these myths once and for all. <\/p>\n\n\n\n
Initial offerwall solutions provided transactional experiences<\/strong> for users which led to transactional behavior for advertisers. They would usually consist of offers saying things like \u201cInstall an app to earn a reward\u201d. As a result, users would often reap rewards and vanish for good.<\/p>\n\n\n\nBack then, this was an effective method for climbing the top charts. However, app stores have come a long way since, and so have offerwalls. <\/p>\n\n\n\n
\nModern offerwalls are focused on meaningful engagement while prioritizing profitability. <\/p>\n<\/blockquote>\n\n\n\n
Thanks to this shift, offerwalls now deliver completely different user experiences and attract high-quality, loyal users at scale. <\/strong><\/p>\n\n\n\nOfferwalls have also become much more aesthetically pleasing <\/strong>than before. Ten years ago, many of them felt intrusive and sketchy. Today, they are carefully designed to blend in seamlessly with the UI of any app or website.<\/p>\n\n\n\nOfferwall User Flow <\/strong><\/h3>\n\n\n\n