Therefore, it should come as no surprise that Race Master 3D\u200a\u2014\u200aCar Racing, a game from this genre, became the most downloaded hyper-casual title of 2022<\/strong>.<\/p>\n What separates it from the competition, you wonder?<\/p>\n Let\u2019s dive into our Race Master 3D<\/strong> analysis.<\/p>\n Source: AppMagic<\/p><\/div><\/figure>\n Race Master 3D was developed by Beresnev Games and published by SayGames. The game was developed in 4.5 months by a team of eight people before it was\u00a0released in April 2021<\/strong>.<\/p>\n Did all of this work quickly pay off?<\/p>\n Nope.<\/p>\n The game didn\u2019t finish 2021 at the top <\/strong>of the charts. It ranked 31st on the hyper-casual charts with 57 million downloads.<\/p>\n The game reached its peak in 2022, ending the year with 136 million downloads<\/strong>. As a result, it became the #1 hyper-casual game of the year, and 7th overall (AppMagic).<\/p>\n What about money?<\/p>\n Since the majority of Race Master 3D\u2019s revenue comes from ads<\/strong>, we don\u2019t know exactly how much it made in 2022. However, we do know that it earned $1.3M in in-app purchases, which is a respectable amount for this kind of game (AppMagic).<\/p>\n Race Master 3D is not the only racing game at the top of the hyper-casual charts.<\/p>\n With only 4 million downloads behind, Bridge Race by Supersonic came in second with 132 million downloads<\/strong>. This game shows incredible consistency\u200a\u2014\u200ait was the most downloaded HC game of 2021 and finished another year at the top.<\/p>\n These two racing games are very different. Bridge Race is based on running and building, while Race Master 3D is a car racing game.<\/p>\n What do they have in common?<\/p>\n None of them are based on\u00a0a\u00a0TikTok craze<\/a> or a new, trending mechanic. Instead, they are built on two evergreen gaming features\u200a\u2014\u200aracing and competing<\/strong>.<\/p>\n Hyper-casual top charts change constantly, but racing games seem to have the formula for staying on the top for a long time<\/strong>.<\/p>\n Race Master is a pretty standard car racing game. In it, players control a car on different racing tracks and locations<\/strong>.<\/p>\n The goal is to surpass and dodge <\/strong>AI opponents, as well as different obstacles. To make things more challenging, some levels feature \u201cbosses\u201d, powerful opponents in special cars.<\/p>\n Race Master 3D sums up the game tutorial into three words\u200a\u2014\u200a\u201cHold to Ride\u201d<\/strong>. Upon receiving this simple instruction, players immediately start level 1.<\/p>\n This game doesn\u2019t need a more extensive tutorial <\/strong>because:<\/p>\n In this game, players can control their cars using one or two fingers.<\/p>\n Regardless of how they choose to play, the outcome of the game is completely dependent on the players\u2019 skills<\/strong>. The game has a fast-paced environment, and players always need to have quick reflexes and great focus.<\/p>\n Hyper-casual games aren\u2019t exactly known for their high quality.<\/p>\n The team behind Race Master 3D saw this as an opportunity to stand out\u200a\u2014\u200athey took their time to develop a game with impressive 3D graphics and smooth controls<\/strong>.<\/p>\n The game is very colorful, which fits with its adrenaline theme. For example, a lot of tracks are made in a neon design, giving them a psychedelic vibe.<\/p>\n Generally, Race Master 3D developers achieved an excellent balance between simplicity and quality<\/strong>.<\/p>\n It\u2019s the details that separate the good from the great.<\/p>\n To make this game great, the developers added different features that help retain and engage players<\/strong>. These include:<\/p>\n According to GameRefinery, there are eight different player archetypes. In this game, we recognize at least two of them\u200a\u2014\u200aThrill Seekers and Skill Masters.<\/p>\n Thrill Seekers <\/strong>are players who crave adrenaline and suspense over slow-paced gameplay and strategic thinking. Since Race Master 3D is all about speed and excitement, it delivers the adrenaline rush they are looking for.<\/p>\n Skill Masters<\/strong> are those players who always look for ways to improve their performance. Because the outcome of this game is determined by skills, these players will play it repeatedly until they have perfected them.<\/p>\n What about demographics?<\/p>\n Generally, racing games are more popular among males (59%) than females (Newzoo). According to Statista, they are mostly played by men between the ages of 21 and 35<\/strong> (24%).<\/p>\n However, since this is a simplified, mobile racing game, we believe that the exact demographics for this game are a bit more diverse<\/strong>.<\/p>\n For SayGames, Race Master 3D is not just their most popular game\u200a\u2014\u200athey also use it as an advertising platform for their other games.<\/p>\n When it comes to monetization, Race Master 3D makes a profit primarily through in-app ads, but also via in-app purchases.<\/p>\n Here come the details.<\/p>\n While analyzing Race Master 3D, we noticed that the developer uses cross-promotion<\/strong>.<\/p>\n Cross-promotion is a strategy where game developers promote their titles within their own games<\/strong>. It is ideal for studios that have large player bases and games from the same category (e.g. casual).<\/p>\n Here are just a few benefits of cross-promotion:<\/strong><\/p>\n Since Race Master 3D has a huge player base, and SayGames has a wide portfolio of hyper-casual titles, it makes perfect sense to use it as an advertising platform<\/strong>.<\/p>\n This game uses a mix of different ad formats to monetize its players:<\/p>\n Are players thrilled about ads in this game?<\/p>\n Of course not.<\/p>\n On the plus side, many Google Play reviews describe the ads in this game as \u201ctolerable\u201d<\/strong> and very few players are outraged by the number of ads.<\/p>\n For hyper-casual games, this is considered a success.<\/p>\n We agree with this because the ads in this game always appear in predictable placements and don\u2019t interrupt gameplay<\/strong>, and many of them are optional.<\/p>\n The developers behind this game have a rather interesting approach to in-app purchases<\/strong>. We\u2019ve analyzed many hyper-casual games, but this is the first time we came across an offer like the one in this game.<\/p>\n If players buy anything\u200a\u2014\u200athis will remove ads <\/strong>from the game.<\/p>\n This game doesn\u2019t have those classic \u201cremove ads\u201d offers.<\/p>\n Instead, it encourages players to make purchases and they will get rewarded for it. In the store, players can choose from a range of offers from \u20ac3,72 to \u20ac36,5.<\/p>\n Besides the offers from the store, players can also purchase special offers that pop up on their screens, as well as a premium battle pass (from level 10).<\/p>\n Race Master 3D is proof that trends come and go, but great games are here to stay.<\/p>\n We predict a bright future for this game in 2023 as well.<\/p>\n While it may not end up at the #1 spot again, we believe it has what it takes to wrap up the year in the top five. Thanks to its evergreen features, this game has the ability to consistently attract different types of players<\/strong>.<\/p>\n Another reason why this game is so successful is that it filled out a gap in the market<\/strong>.<\/p>\n Previously, there was a void between basic, low-quality racing games and more complex, high-quality titles.<\/p>\n To compare it to other racing hits\u200a\u2014\u200athis game combines the ease of Hill Climb Racing, with the quality of CSR Racing.<\/em><\/p>\n<\/blockquote>\n You\u2019ve reached the very end of our Race Master 3D analysis.<\/p>\n What are your thoughts on this game and its future? Feel free to leave us a comment with your insights.<\/p>\n Enjoyed this analysis? Don\u2019t miss out on our upcoming in-depth pieces on the top mobile games. Subscribe to our newsletter<\/strong> now!<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":" How did Race Master 3D\u200a – Car Racing become the most downloaded hyper-casual title of 2022? <\/p>\n","protected":false},"author":7,"featured_media":5658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87,100],"tags":[],"yoast_head":"\nRace Master 3D Analysis: Rankings<\/strong><\/h2>\n
A Tight\u00a0\u201cRace\u201d<\/strong><\/h3>\n
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Race Master 3D\u00a0Overview<\/strong><\/h2>\n
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1-Second Tutorial<\/strong><\/h3>\n
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Movement<\/strong><\/h3>\n
Graphics &\u00a0Quality<\/strong><\/h3>\n
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Extra Features<\/strong><\/h3>\n
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Who Plays Race Master\u00a03D?<\/strong><\/h2>\n
Advertising & Monetization<\/strong><\/h2>\n
Cross-Promotion<\/strong><\/h3>\n
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In-App Ads<\/strong><\/h3>\n
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In-App Purchases<\/strong><\/h3>\n
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Race Master 3D: Success Factors & Prediction<\/strong><\/h2>\n
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Over to\u00a0You<\/strong><\/h2>\n