{"id":5070,"date":"2022-09-19T13:50:34","date_gmt":"2022-09-19T13:50:34","guid":{"rendered":"https:\/\/myappfree.com\/?p=5070"},"modified":"2024-02-16T15:01:56","modified_gmt":"2024-02-16T15:01:56","slug":"fake-google-play-reviews-review-bombing","status":"publish","type":"post","link":"https:\/\/maf.ad\/en\/blog\/fake-google-play-reviews-review-bombing\/","title":{"rendered":"Fake Google Play Reviews &#038; Review Bombing: Thing of the Past?"},"content":{"rendered":"<figure class=\"graf graf--figure\">\n<p class=\"graf graf--figure\"><span style=\"font-size: revert;\">Fake Google Play reviews are quite a problem.<\/span><\/p>\n<p class=\"graf graf--figure\"><span style=\"font-size: revert;\">Even though Google has made multiple attempts to get rid of them, <\/span><strong class=\"markup--strong markup--p-strong\" style=\"font-size: revert;\">phony<\/strong> <strong class=\"markup--strong markup--p-strong\" style=\"font-size: revert;\">reviews are still a burning issue<\/strong><span style=\"font-size: revert;\">.<\/span><\/p>\n<\/figure>\n<p class=\"graf graf--p\">To make things worse, they are becoming less and less obvious.<\/p>\n<p class=\"graf graf--p\">To try and prevent this, Google has<strong class=\"markup--strong markup--p-strong\"> introduced a 24-hour delay for app reviews<\/strong>. This is just one of <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/maf.ad\/en\/blog\/google-play-ad-policy-hyper-casual-games\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/myappfree.com\/en\/google-play-ad-policy-hyper-casual-games\/\">Google Play\u2019s recent policy updates<\/a>.<\/p>\n<p class=\"graf graf--p\">How big is the fake review problem? What does this update mean for developers? Can it also help in fighting review bombing?<\/p>\n<p class=\"graf graf--p\">We have the answers.<\/p>\n<h2 class=\"graf graf--h3\"><strong>About Fake Google Play\u00a0Reviews<\/strong><\/h2>\n<p class=\"graf graf--p\">Reviews in the app stores play a big role in the success of mobile apps. They help users <strong class=\"markup--strong markup--p-strong\">decide whether to install <\/strong>them or not, but also assist developers in improving their apps.<\/p>\n<p class=\"graf graf--p\">But, only if they are genuine and constructive.<\/p>\n<p class=\"graf graf--p\">Unfortunately, the app stores are filled with <strong class=\"markup--strong markup--p-strong\">fake, misleading reviews<\/strong>.<\/p>\n<p class=\"graf graf--p\">Why is that?<\/p>\n<p class=\"graf graf--p\">Well, some developers cross over to the dark side to try and make their app look better. In other words, they <strong class=\"markup--strong markup--p-strong\">purchase positive reviews<\/strong>.<\/p>\n<p class=\"graf graf--p\">As a result, you can see a flood of 5-star reviews saying things like \u201cGreat app\u201d, or \u201cAmazing app\u201d. Yet, they actually don\u2019t say a lot about the app.<\/p>\n<p class=\"graf graf--p\">Just like you can purchase positive reviews, you can do the <strong class=\"markup--strong markup--p-strong\">same with negative<\/strong> ones.<\/p>\n<p class=\"graf graf--p\">If you notice that your app suddenly got a lot of reviews like \u201cDo NOT install this app\u201d, it\u2019s possible that <strong class=\"markup--strong markup--p-strong\">one of your competitors<\/strong> is behind this.<\/p>\n<h3 class=\"graf graf--h3\"><strong>How Can You Spot Fake\u00a0Reviews?<\/strong><\/h3>\n<figure class=\"graf graf--figure\">\n<p><div style=\"width: 677px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/667\/0*hhA08je4jmdjnQyQ\" alt=\"Fake Google Play reviews example \" width=\"667\" height=\"444\" data-image-id=\"0*hhA08je4jmdjnQyQ\" data-width=\"900\" data-height=\"600\" \/><p class=\"wp-caption-text\">Identical, fake Google Play reviews posted on the same day by different users. Source: Reddit<\/p><\/div><\/figure>\n<p class=\"graf graf--p\">Good or bad, fake Google Play reviews are<strong class=\"markup--strong markup--p-strong\"> frequently written by bots<\/strong>.<\/p>\n<p class=\"graf graf--p\">For this reason, they are usually not very convincing. If you carefully read through them, you should be able to<strong class=\"markup--strong markup--p-strong\"> tell them apart from real reviews<\/strong>. Here are some characteristics that give them away:<\/p>\n<ul class=\"postList\">\n<li class=\"graf graf--li\">A big number of<strong class=\"markup--strong markup--li-strong\"> 5-star or 1-star reviews that appear on the same day<\/strong><\/li>\n<li class=\"graf graf--li\">Identical reviews, but posted by different users<\/li>\n<li class=\"graf graf--li\">Reviews that follow a <strong class=\"markup--strong markup--li-strong\">similar sentence structure<\/strong>, with slightly different wording<\/li>\n<li class=\"graf graf--li\">They are usually general and don\u2019t explain what exactly makes the app good\/bad<\/li>\n<li class=\"graf graf--li\">Poor grammar<\/li>\n<li class=\"graf graf--li\">Reviews that simply don\u2019t make sense (e.g. \u201cIt\u2019s a fun game\u201d for a non-gaming app)<\/li>\n<\/ul>\n<p class=\"graf graf--p\">One of the biggest problems with fake Google Play reviews is that they are <strong class=\"markup--strong markup--p-strong\">getting more and more sophisticated<\/strong>.<\/p>\n<p class=\"graf graf--p\">There are even companies that have real people write reviews in different languages.<\/p>\n<p class=\"graf graf--p\">Not only are they grammatically correct, but they use<strong class=\"markup--strong markup--p-strong\"> smart tricks to get around the algorithm<\/strong>. For example, they give both 4 and 5-star ratings and don\u2019t appear all at once.<\/p>\n<p class=\"graf graf--p\">Recognizing such reviews is a<strong class=\"markup--strong markup--p-strong\"> big challenge<\/strong>, both for Google and the developers.<\/p>\n<h3 class=\"graf graf--h3\"><strong>Review Bombing<\/strong><\/h3>\n<p class=\"graf graf--p\">Fake reviews by fake users are just one part of Google\u2019s review problems.<\/p>\n<p class=\"graf graf--p\">In the last couple of years, there has been a <strong class=\"markup--strong markup--p-strong\">lot of talk about review bombing<\/strong>.<\/p>\n<p class=\"graf graf--p\">Review bombing is a practice where <strong class=\"markup--strong markup--p-strong\">real users team up to leave negative reviews<\/strong>, as some sort of a protest.<\/p>\n<p class=\"graf graf--p\">It\u2019s like organized crime against apps.<\/p>\n<p class=\"graf graf--p\">Most of the review bombing cases aren\u2019t even related to the app experience. The users that leave such reviews are frequently <strong class=\"markup--strong markup--p-strong\">motivated by ideological differences, disapproval of the developer\u2019s moves<\/strong>, or something else.<\/p>\n<p class=\"graf graf--p\">For example, a lack of will for studying.<\/p>\n<h4 class=\"graf graf--h4\"><strong>Google Classroom<\/strong><\/h4>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" class=\"graf-image alignnone\" src=\"https:\/\/cdn-images-1.medium.com\/max\/667\/0*WRYwlhoGe876DwIF\" alt=\"review bombing google classroom example\" width=\"667\" height=\"444\" data-image-id=\"0*WRYwlhoGe876DwIF\" data-width=\"900\" data-height=\"600\" \/><\/figure>\n<p class=\"graf graf--p\">In April 2020, schools closed their doors, and a lot of students switched to remote learning through the Google Classroom app.<\/p>\n<p class=\"graf graf--p\">Then, someone on TikTok made a video convincing students that they can<strong class=\"markup--strong markup--p-strong\"> take the app down by bombing it with bad reviews<\/strong>. This became viral and the app\u2019s ratings soon dropped to 1.6.<\/p>\n<p class=\"graf graf--p\">However, unfortunately for the students, their plan to dodge homework and chores didn\u2019t work out.<\/p>\n<h4 class=\"graf graf--h4\"><strong>Genshin Impact<\/strong><\/h4>\n<p class=\"graf graf--p\">Hardcore <a href=\"https:\/\/maf.ad\/en\/blog\/mobile-game-market\/\">mobile gamers<\/a> are a tough crowd to please. So if they get angry, things can quickly go south.<\/p>\n<p class=\"graf graf--p\">In September 2021, Genshin Impact celebrated its 1st anniversary and prepared<strong class=\"markup--strong markup--p-strong\"> free premium content <\/strong>for its players. However, its players were very unhappy with the rewards, so they <strong class=\"markup--strong markup--p-strong\">expressed their anger through review bombing<\/strong>.<\/p>\n<figure class=\"graf graf--figure\"><img decoding=\"async\" class=\"graf-image alignnone\" src=\"https:\/\/cdn-images-1.medium.com\/max\/667\/0*QE1nJ0X_3wz7dCtP\" alt=\"review bombing Genshin Impact example\" width=\"667\" height=\"444\" data-image-id=\"0*QE1nJ0X_3wz7dCtP\" data-width=\"900\" data-height=\"600\" \/><\/figure>\n<p class=\"graf graf--p\">At one point, the game\u2019s<strong class=\"markup--strong markup--p-strong\"> rating sank to 1.9<\/strong>. To make things even worse, they attacked other MiHoYo apps, as well as <strong class=\"markup--strong markup--p-strong\">completely unrelated apps<\/strong> like Clash of Clans and Google Classroom.<\/p>\n<h2 class=\"graf graf--h3\"><strong>How Does the New Update Affect Fake Reviews and Review\u00a0Bombing?<\/strong><\/h2>\n<p class=\"graf graf--p\">Over time, Google made <strong class=\"markup--strong markup--p-strong\">multiple attempts<\/strong> to get rid of fake reviews and review bombing.<\/p>\n<p class=\"graf graf--p\">In 2018, the company developed a new system that helped spot and delete millions of fake reviews. Since then, Google has<strong class=\"markup--strong markup--p-strong\"> improved its ability to recognize such reviews<\/strong> before they cause serious damage.<\/p>\n<p class=\"graf graf--p\">However, it obviously wasn\u2019t good enough.<\/p>\n<p class=\"graf graf--p\">To combat this, Google is <strong class=\"markup--strong markup--p-strong\">putting an end to leaving real-time reviews<\/strong>. With the new update, reviews will become visible 24 hours after the submission.<\/p>\n<p class=\"graf graf--p\">Even though they won\u2019t be publicly visible, the developers will be able to <strong class=\"markup--strong markup--p-strong\">see and respond to them right away<\/strong>.<\/p>\n<p class=\"graf graf--p\">The point?<\/p>\n<p class=\"graf graf--p\">It\u2019s pretty straightforward.<\/p>\n<p class=\"graf graf--p\">This gives Google and the developers <strong class=\"markup--strong markup--p-strong\">more time to recognize and react<\/strong> to suspicious activities.<\/p>\n<h3><strong>What Does This Mean For Developers?<\/strong><\/h3>\n<p class=\"graf graf--p\">With this update, Google is attacking fake reviews from two fronts.<\/p>\n<p class=\"graf graf--p\">The first one is its\u00a0<strong class=\"markup--strong markup--p-strong\">algorithm<\/strong>, and the second one is the <strong class=\"markup--strong markup--p-strong\">developers<\/strong> themselves.<\/p>\n<p class=\"graf graf--p\">Since the developers see reviews as soon they are submitted, they<strong class=\"markup--strong markup--p-strong\"> gain a small advantage<\/strong>.<\/p>\n<p class=\"graf graf--p\">While the reviews are on a 24-hour hold, they can report fake Google Play reviews, and stop them from appearing in their app listing.<\/p>\n<p class=\"graf graf--p\">It also helps with other, non-fake reviews.<\/p>\n<p class=\"graf graf--p\">The delay allows developers to <strong class=\"markup--strong markup--p-strong\">plan ahead<\/strong>, make improvements and come up with the perfect response. As you probably know, it\u2019s recommended to always respond to reviews, positive or negative.<\/p>\n<p class=\"graf graf--p\">It is especially important to tackle negative ones.<\/p>\n<p class=\"graf graf--p\">Ideally, by <strong class=\"markup--strong markup--p-strong\">offering some kind of solution<\/strong>.<\/p>\n<p class=\"graf graf--p\">Even if the review is fake, in your response, you should<strong class=\"markup--strong markup--p-strong\"> show that you care about fixing the users\u2019 issues<\/strong>. For example, if it says something like \u201cbad app\u201d, you can ask users to share more details about their experience so you can resolve them.<\/p>\n<h3 class=\"graf graf--h3\"><strong>No Such Thing as\u00a0Perfect<\/strong><\/h3>\n<p class=\"graf graf--p\">Everything has its downsides, including this change.<\/p>\n<p class=\"graf graf--p\">Here\u2019s one.<\/p>\n<p class=\"graf graf--p\">When developers roll out <strong class=\"markup--strong markup--p-strong\">not-so-good updates<\/strong>, users quickly complain in the review section. Other users also read them and realize others have these issues too.<\/p>\n<p class=\"graf graf--p\">With this update, the developers still immediately find out about the issues. During the delay period, they can even fix them and respond that it has been resolved.<\/p>\n<p class=\"graf graf--p\">However,\u00a0 the users will no longer be able to find out such things from other users in real-time. As a result, a lot of them <strong class=\"markup--strong markup--p-strong\">might end up feeling confused<\/strong>.<\/p>\n<h2 class=\"graf graf--h3\"><strong>How Do Other App Stores\u00a0Battle Fake\u00a0Reviews?<\/strong><\/h2>\n<p class=\"graf graf--p\">Fake reviews and review bombing are not just Google Play\u2019s problem.<\/p>\n<p class=\"graf graf--p\">Other app stores fight the same battle.<\/p>\n<p class=\"graf graf--p\">How do they do it?<\/p>\n<p class=\"graf graf--p\">Here\u2019s a short overview.<\/p>\n<h3 class=\"graf graf--h3\"><strong>Apple<\/strong><\/h3>\n<p class=\"graf graf--p\">According to Apple, they have a refined review system that uses both<strong class=\"markup--strong markup--p-strong\"> technology and human evaluation<\/strong> by dedicated teams.<\/p>\n<p class=\"graf graf--p\">In 2021 alone, Apple\u2019s tech system has spotted and removed more than <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.apple.com\/newsroom\/2022\/06\/app-store-stopped-nearly-one-point-five-billion-in-fraudulent-transactions-in-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"https:\/\/www.apple.com\/newsroom\/2022\/06\/app-store-stopped-nearly-one-point-five-billion-in-fraudulent-transactions-in-2021\/\">94 million fake reviews and over 170 million ratings<\/a>. Additionally, the expert team eliminated another 610,000 based on developer reporting.<\/p>\n<p class=\"graf graf--p\">Remember the example of the Genshin Impact review bombing?<\/p>\n<p class=\"graf graf--p\">Well, believe it or not, while Google Play users lowered its ranking to 1.9, in the App Store, it remained at 4.7. This leads us to the conclusion that the app store probably has some kind of <strong class=\"markup--strong markup--p-strong\">filter that recognizes review bombing<\/strong>.<\/p>\n<p class=\"graf graf--p\">Another strategy Apple uses is piling up reviews that can\u2019t be fake.<\/p>\n<p class=\"graf graf--p\">To make this happen, they developed \u201cnative review prompts\u201d that allow users to <strong class=\"markup--strong markup--p-strong\">leave reviews without exiting the app<\/strong>.<\/p>\n<h3 class=\"graf graf--h3\"><strong>Epic Games<\/strong><\/h3>\n<p class=\"graf graf--p\">The Epic Games store isn\u2019t immune to review issues either. For this reason, they developed a <strong class=\"markup--strong markup--p-strong\">special system to fight review bombin<\/strong><strong>g<\/strong>.<\/p>\n<p class=\"graf graf--p\">Not everyone can review games they downloaded from the store. Instead, Epic Games asks random users who <strong class=\"markup--strong markup--p-strong\">played the game for +2 hours<\/strong> to rate it. These scores are then added together to form the \u201cOverall Rating\u201d for each game.<\/p>\n<h3 class=\"graf graf--h3\"><strong>Steam<\/strong><\/h3>\n<p class=\"graf graf--p\">Steam has a particularly interesting review system.<\/p>\n<p class=\"graf graf--p\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/667\/1*kmUeveSSXsRBLTYAOctwQw.png\" data-image-id=\"1*kmUeveSSXsRBLTYAOctwQw.png\" data-width=\"1162\" data-height=\"490\" \/><\/p>\n<p class=\"graf graf--p\">Along with each review, it <strong class=\"markup--strong markup--p-strong\">notes how much time users spent playing the game<\/strong>. This gives others a good idea of how reliable the review is.<\/p>\n<p class=\"graf graf--p\">On top of that, Steam displays the number of reviews a user has left in total, as well as a list of their latest reviews.<\/p>\n<h2 class=\"graf graf--h3\"><strong>Okay, So Is This Really The End of Fake Google Play\u00a0Reviews?<\/strong><\/h2>\n<p class=\"graf graf--p\">As you can see, in this update, Google didn\u2019t copy any of the other app stores.<\/p>\n<p class=\"graf graf--p\">This approach is all theirs, and it should be good news for the developers.<\/p>\n<p class=\"graf graf--p\">We can expect that fake Google Play reviews and review bombing<strong class=\"markup--strong markup--p-strong\"> will lose their power<\/strong>. If they get discovered in time, they won\u2019t be able to affect an app\u2019s reputation.<\/p>\n<p class=\"graf graf--p\">However, we<strong class=\"markup--strong markup--p-strong\"> don\u2019t think this will completely eliminate <\/strong>fake Google Play reviews.<\/p>\n<p class=\"graf graf--p\">Want to stay up to date and read more articles like this one? Subscribe to<strong class=\"markup--strong markup--p-strong\"> our newsletter<\/strong>!<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Fake Google Play reviews are quite a problem. To try and prevent this, Google has introduced a 24-hour delay for app reviews.<\/p>\n","protected":false},"author":10,"featured_media":5774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87,96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fake Google Play Reviews &amp; Review Bombing: Thing of the Past?<\/title>\n<meta name=\"description\" content=\"Fake Google Play reviews are quite a problem. To try and prevent this, Google has introduced a 24-hour delay for app reviews. 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