{"id":5055,"date":"2022-09-13T15:30:35","date_gmt":"2022-09-13T15:30:35","guid":{"rendered":"https:\/\/myappfree.com\/?p=5055"},"modified":"2024-02-16T14:47:37","modified_gmt":"2024-02-16T14:47:37","slug":"little-red-book-marketing-chinese-instagram","status":"publish","type":"post","link":"https:\/\/maf.ad\/en\/blog\/little-red-book-marketing-chinese-instagram\/","title":{"rendered":"Little Red Book Marketing\u200a\u2014\u200aHow to Advertise on the \u201cChinese Instagram\u201d?"},"content":{"rendered":"

It’s no secret that China has its own version of almost every mainstream Western app. <\/span><\/span><\/span>We’re sure you’ve heard of some of them like WeChat, Baidu, and Weibo.<\/span><\/span><\/span><\/span><\/p>\n

But are you familiar with the <\/span><\/span><\/span><\/span>\u201cChinese Instagram\u201d<\/span><\/span><\/span><\/span><\/strong>?<\/span><\/span><\/span><\/span><\/p>\n

It’s called the <\/span><\/span><\/span><\/span>Little Red Book<\/span><\/span><\/span><\/span><\/strong>, and it’s wildly popular.<\/span><\/span><\/span><\/span><\/p>\n

For this reason, we decided to introduce you to this app.<\/span><\/span><\/span><\/span><\/p>\n

And since we’re all about marketing, we’ll also take a deep dive into the Little Red Book <\/span><\/span><\/span><\/span>marketing potential!<\/span><\/span><\/span><\/span><\/strong><\/p>\n

What is the Little Red Book (Xiaohongshu)?<\/span><\/span><\/span><\/span><\/strong><\/h2>\n

In China, the Little Red Book platform goes by the name <\/span><\/span><\/span><\/span>Xiaohongshu<\/span><\/span><\/span><\/span><\/strong>.<\/span><\/span><\/span><\/span><\/p>\n

Yet, globally, it is often <\/span><\/span><\/span><\/span>referred to as just \u201cRED\u201d<\/span><\/span><\/span><\/span><\/strong>.<\/span><\/span><\/span><\/span><\/p>\n

Now that you’re aware of all of its names, let us point out the main things you should know about this app.<\/span><\/span><\/span><\/span><\/p>\n

The Little Red Book was first <\/span><\/span><\/span><\/span>launched in 2013 as a photo & video review platform<\/span><\/span><\/span><\/span><\/strong>. <\/span><\/span><\/span>In it, Chinese travelers would recommend beauty products they purchased outside of Mainland China. <\/span><\/span><\/span>It also had a fitting first slogan – \u201cFinding stuff overseas\u201d.<\/span><\/span><\/span><\/span><\/p>\n

Soon, the platform became popular among people with no travel intent too.<\/span><\/span><\/span><\/span><\/p>\n

For this reason, Red <\/span><\/span><\/span><\/span>expanded its mission, features, and user base<\/span><\/span><\/span><\/span><\/strong>. <\/span><\/span><\/span>Today, its slogan is \u201cMarking your beautiful things\u201d, which can apply to a lot of things.<\/span><\/span><\/span><\/span><\/p>\n

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\"Little

Source: Xiaohongshu Youtube channel<\/p><\/div><\/figure>\n

The app is still mainly specialized in <\/span><\/span><\/span><\/span>beauty and fashion<\/span><\/span><\/span><\/span><\/strong>. <\/span><\/span><\/span>However, in the last couple of years, it positioned itself as more of a lifestyle app. <\/span><\/span><\/span>Some popular content categories on Red include <\/span><\/span><\/span><\/span>entertainment, home, games, pets, food, travel<\/span><\/span><\/span><\/span><\/strong>, education, culture, creativity, and parenting.<\/span><\/span><\/span><\/span><\/p>\n

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Looking for restaurant recommendations in another city? <\/span>Try Xiaohongshu. <\/span>Makeup tutorials? <\/span>Xiaohongshu. <\/span>Ideas on what to do when bored? <\/span>Xiaohongshu. <\/span>The best food for your cat? ” <\/span>Xiaohongshu.<\/span><\/span><\/p>\n<\/blockquote>\n

You get the gist.<\/span><\/span><\/p>\n

Because of its versatility and features, people call it a <\/span><\/span>hybrid of Instagram, Pinterest, Amazon, and even TripAdvisor<\/span><\/span><\/strong>.<\/span><\/span><\/p>\n

How Does Red Work Exactly?<\/span><\/span><\/strong><\/h3>\n
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\"Little

Source: WalkTheChat<\/p><\/div><\/figure>\n

One of the most impressive things about the Little Red book is how many different features it has.<\/span><\/span><\/p>\n

This app is a combination of a social network and an e-commerce platform, <\/span><\/span>powered by user-generated content<\/span><\/span><\/strong> (UGC).<\/span><\/span><\/p>\n

How does all this blend together?<\/span><\/span><\/p>\n

Here’s a quick guide through the in-app experience in Red.<\/span><\/span><\/p>\n

The app consists of three different feeds:<\/span><\/span><\/span><\/span><\/p>\n