{"id":7345,"date":"2023-05-11T14:31:55","date_gmt":"2023-05-11T14:31:55","guid":{"rendered":"https:\/\/maf.ad\/?post_type=docs&#038;p=7345"},"modified":"2024-02-27T14:53:48","modified_gmt":"2024-02-27T14:53:48","slug":"setting-up-a-postback-url-for-conversion-tracking","status":"publish","type":"docs","link":"https:\/\/maf.ad\/en\/documentation\/publisher-dashboard\/setting-up-a-postback-url-for-conversion-tracking\/","title":{"rendered":"Setup a Postback URL for Conversion Tracking"},"content":{"rendered":"\n<p>A Postback URL is used by affiliate networks to track conversions and send data such as conversion value and type, product name etc.<\/p>\n\n\n\n<p>To set up a Postback URL in our Platform, go to <strong>Settings<\/strong> section and find the <strong>Postback URL section<\/strong> on the left:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback2-1-1024x683.png\" alt=\"\" class=\"wp-image-7392\" srcset=\"https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback2-1-980x654.png 980w, https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback2-1-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Here you can edit your URL and add parameters. Click the <strong>Add Parameter<\/strong> button to add more.<\/p>\n\n\n\n<p>Make sure your URL is in a valid form:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>{postback url}?{parameter1 name}={parameter1 value}&amp;{parameter2 name}={parameter2 value}...<\/code><\/pre>\n\n\n\n<p>On the right, you&#8217;ll see a list of <strong>Macros<\/strong> that will be filled in automatically for you by us:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback-list2-1024x683.png\" alt=\"\" class=\"wp-image-7393\" srcset=\"https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback-list2-980x654.png 980w, https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback-list2-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>For example, if you write your URL as<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;postbackurl.com?clickId_param={click_id}<\/code><\/pre>\n\n\n\n<p>The <code>click_id<\/code> <strong>Publisher&#8217;s Macro<\/strong> will be added as a value for your parameter <code>clickId_param<\/code> in the final Postback URL.<\/p>\n\n\n\n<p>Once you are done, click on <strong>Save Postback URL<\/strong>.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>A Postback URL is used by affiliate networks to track conversions and send data such as conversion value and type, product name etc. To set up a Postback URL in our Platform, go to Settings section and find the Postback URL section on the left: Here you can edit your URL and add parameters. Click [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"doc_category":[141],"doc_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setup a Postback URL for Conversion Tracking - MAF<\/title>\n<meta name=\"description\" content=\"Track conversions with a Postback URL setup guide and optimize affiliate network performance effortlessly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maf.ad\/en\/documentation\/publisher-dashboard\/setting-up-a-postback-url-for-conversion-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setup a Postback URL for Conversion Tracking\" \/>\n<meta property=\"og:description\" content=\"Track conversions with a Postback URL setup guide and optimize affiliate network performance effortlessly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maf.ad\/en\/documentation\/publisher-dashboard\/setting-up-a-postback-url-for-conversion-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"MAF\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T14:53:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/maf.ad\/wp-content\/uploads\/2023\/05\/postback2-1-1024x683.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@myAppFree\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/maf.ad\/en\/documentation\/publisher-dashboard\/setting-up-a-postback-url-for-conversion-tracking\/\",\"url\":\"https:\/\/maf.ad\/en\/documentation\/publisher-dashboard\/setting-up-a-postback-url-for-conversion-tracking\/\",\"name\":\"Setup a Postback URL for Conversion Tracking - 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