ZBD expanded its offer variety and strengthened its European presence by integrating MyChips. The collaboration introduced new earning mechanics like Play2Earn and exclusive high-quality offers, driving a 20% increase in offer completions, +15% overall revenue growth, and a 30% ARPDAU uplift in the EU.
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ARPDAU
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Incremental revenue
Background
Company
ZBD is a US-based fintech platform redefining how players are rewarded. Founded in 2019, it builds the payment infrastructure that lets developers integrate real Bitcoin rewards into their games and apps.
ZBD App
Through ZBD’s app, users can play, take surveys, and complete activities to earn Bitcoin, which they can store, send, or spend directly in-app. Since its 2020 launch, the app has surpassed 4.5 million downloads across 100+ markets, positioning ZBD as the leader in the Bitcoin gaming space.
Challenges
Expanding Offer Variety
ZBD aims to offer users fun, high-quality games that reward them with Bitcoin. To boost engagement, they looked to expand their offerwall setup with a new partner that could bring more games and diverse earning mechanics.
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EMEA Coverage
Besides expanding their offer selection, ZBD was looking for a partner with strong coverage in European markets. Their user base in this region was growing rapidly but remained underserved, as most providers primarily focused on the United States.
Solution
MyChips Offerwall
ZBD partnered with MyChips for its strong EU presence, proven reliability, and innovative ad formats such as Play2Earn.
Different from traditional formats like multi-reward, Play2Earn rewards users for their playtime, and MyChips is the only offerwall that provides this format on iOS.
To maximize results, MAF worked closely with ZBD on campaign setup, performance optimization and user-facing initiatives such as promotions and live-ops.
After integrating MyChips, ZBD saw a 20% increase in offer completions and +15% overall revenue growth. The impact was especially strong in the EU. Here ARPDAU rose by 30%, highlighting how MyChips helped ZBD strengthen engagement and monetization across its European audience.
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More offers completed
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Incremental revenue
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ARPDAU
“MAF has proven to be a great partner due to their proactivity and the quality of their account management team. We especially appreciate their innovative work on promo structures.”
