WorldWinner scaled its U.S. user base by implementing with MAF’s rewarded advertising solution. The campaign delivered unmatched volume and quality, driving 4x more first-time depositors and +52% revenue compared to partner averages, making MAF their top-performing rewarded partner.
First Time Depositors
%
Revenue
Background
Company
WorldWinner is a leading competitive skill-gaming platform based in San Francisco, offering players a trusted destination to compete in tournaments, play their favorite games, and win real cash prizes. Launched in 2000, WorldWinner is available on iOS, Android, and web, with over $2 billion in player winnings to date. The platform features a curated mix of original and classic games, including Solitaire and Bingo, as well as premium titles like Yahtzee and Wheel of Fortune.
Challenges
Scale Key T1 Markets
As a skill-based gaming platform offering real cash tournaments, WorldWinner is primarily active in the U.S., where its model complies with local regulations. With growing interest in the platform and strong projected growth for the skill-based gaming market in the U.S., WorldWinner aimed to further scale its user base in these Tier 1 GEOs.
.
Acquiring Engaged Users
Regulatory focus limited WorldWinner’s UA efforts to a small number of highly competitive markets. On top of that, it was crucial that new users not only installed the app but also actively engaged with the platform and participated in tournaments. Finding partners who could consistently deliver high-quality, engaged users at high volume in the U.S. proved to be a challenge.
Solution
Rewarded UA
To overcome these challenges, WorldWinner partnered with MAF to launch a user acquisition strategy focused on rewarded advertising and user loyalty. MAF is known for delivering high-quality volume in Tier 1 markets like the U.S., thanks to its exclusive network of publishers. Their rewarded advertising solution is designed to drive real engagement, nudging users toward meaningful in-app actions, not just installs..
As soon as the campaign launched, the results spoke for themselves. MAF delivered high-quality user volume that outperformed all other rewarded partners. Not only was the volume significantly higher, but the user quality stood out as well, with 4x more First-Time Depositors than the partner average and +52% more revenue generated. These results positioned MAF as WorldWinner’s top-performing rewarded partner by both volume and value.
First Time Depositors
%
Revenue
“MAF has been a standout partner in our growth efforts. They consistently deliver volume at scale, with 4x more First-Time Depositors than the average partner and over 50% higher revenue performance. Their ability to drive both quality and quantity makes them one of our top-performing partners.”
