When WeWard integrated the MyChips offerwall, they saw a significant boost in incremental revenue within the first few months. Through MyChips’ innovative Play2Earn ad format, WeWard unlocked a new range of offers, leading to a 12% increase in offer completions.
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Increase in offer completions per user
Background
Company
WeWard is a walk-and-earn app launched in 2019 with a mission to make walking more engaging and rewarding. By combining gamification, education, and financial incentives, the app turns a simple daily habit into a source of motivation and fun.
Global Growth
Based in Paris, WeWard has experienced rapid global growth, with nearly 20 million downloads to date. The app has helped users take 24% more steps, transferred over €20 million to walkers, and facilitated more than €1 million in charitable donations. With a 4.9-star rating in the App Store, it’s clearly loved by its community.
Challenges
Diversifying Revenue Sources
To motivate users to stay active, WeWard rewards them while providing a gamified walking experience. However, diversifying revenue sources without compromising this experience, turned out to be a challenge.
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Prioritizing User Experience
As they explored new revenue opportunities, WeWard focused on solutions that could monetize effectively while preserving the app’s user-friendly feel.
Solution
Offerwall Monetization
WeWard introduced offerwalls—an opt-in ad format that allows users to engage on their own terms. One of the selected partners was MyChips, a dynamic in-app offerwall designed to complement rather than interrupt the user journey.
WeWard specifically chose MyChips for its Play2Earn model, which rewards users for playtime instead of task completion. The format is the only form of rewarded advertising on iOS where users are compensated for their playtime.
Stepping up Engagement
With MyChips, WeWard unlocked a new range of offers that complement existing offerwalls and drive incremental revenue. This expanded selection led to a 12% increase in offer completions, boosting WeWard’s revenue while also enhancing user satisfaction. As MyChips introduced a wider variety of top-tier mobile gaming offers, WeWard saw increased user engagement and more time spent in the app.
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Increase in offer completions per user
“MyChips has been our best OW integration of 2024. It provides a solid product with a unique demand that helps us diversify our offers of games. It also provides an exciting user experience, thanks to solid partnerships with top-tier mobile game publishers. “