Unico Studio Sees +43% ROAS Increase with MyChips in Japan

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Unico Studio leveraged MyChips powered by MAF and saw a significantly higher ROAS compared to conventional ad networks, also outperforming other offerwall networks. Additionally, with MAF’s assistance, Unico expanded its reach in Tier 1 markets such as Japan and South Korea.  

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ROAS Increase in the US

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ROAS increase in South Korea

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ROAS increase in Japan

Background

Company

Unico Studio is a mobile game development company founded in 2018 and one of the world’s leading mobile game publishers. The studio has over 40 titles in its portfolio, strongly focusing on developing brain puzzle games. Unico’s biggest hit is a puzzle game Brain Test, with over 450 million worldwide downloads.

Brain Test: Top Title

The studio has over 40 titles in its portfolio, strongly focusing on developing brain puzzle games. Unico’s biggest hit is a puzzle game Brain Test, with over 450 million worldwide downloads.

Challenges

Visibility and Traction

Unico Studio wanted to gain better visibility and traction for its games in a highly competitive market. To achieve this, the studio leveraged MyChips to increase the visibility of their lesser-known puzzle titles: Sudoku: Brain Puzzle Game (2M+ downloads) and Gemdoku: Wood Block Puzzle (1M+ downloads)

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Acquiring High-Value Users

The developer aimed to acquire more high-value, engaged users who would spend more time playing their games. With traditional mobile ad networks, they struggled to achieve the desired retention rates, engagement rates, and ROAS.

Solution

MyChips

To achieve the desired results, Unico leveraged MyChips, MAF’s discovery-based advertising solution known for driving high-value app users.

Market Expansion

MAF supported Unico’s expansion into Tier 1 markets like Japan and South Korea and delivered results that surpassed initial expectations. 

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ROAS increase in the US

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ROAS increase in South Korea

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ROAS increase in Japan

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