TeraBox partnered with MAF to unlock new revenue streams. By integrating MyChips into its existing reward system, the app expanded engagement and monetization without disrupting UX. The results: a +50% revenue uplift and stronger satisfaction among users.
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Incremental Revenue
Background
Company
TeraBox is a cloud storage app developed by Flextech Inc. With a strong focus on privacy and user control, TeraBox allows users to store and share content without compromising security. Boasting over 3 million DAUs and a 4.6-star rating on the App Store, the app is loved for its generous cloud space, smooth multimedia support, and ability to use AI to search content.
Challenges
Freemium Model
TeraBox operates on a freemium model, offering users access to limited features for free, with the option to upgrade to a premium plan for expanded cloud storage, higher-quality file handling, and access to encrypted space. As with many freemium apps, most users stick with the free version, as it already meets their needs.
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Scalling Difficulties
This meant that monetization relied primarily on interstitial and rewarded video ads. However, TeraBox wanted to increase revenue from this large free user base, without disrupting the user experience or pushing aggressive paywalls.
Solution
Rewarded Advertising
TeraBox had already implemented rewarded video ads, allowing users to earn in-app coins that could be exchanged for extra cloud storage or even premium subscriptions. Although initially a small part of their monetization strategy, the TeraBox team noticed users appreciated the reward-based model and began exploring ways to expand it.
MyChips Offerwall
That’s when they discovered MAF’s offerwall format, MyChips. What stood out was how well MyChips could integrate with their existing reward-based system. The format felt like a natural extension of the product, offering a smooth, user-friendly way to increase both engagement and monetization.
The results confirmed the fit. MyChips proved to be a user-centric monetization solution: users actively engaged with the offers, boosting both satisfaction and revenue. As a result, TeraBox saw a +50% increase in revenue from their points-based store, turning non-paying users into incremental revenue.
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