With the Super Bowl driving a major surge in mobile activity, it was the ideal moment to launch a dedicated tournament. On average, the 15 participating publishers increased engagement by 40% and incremental revenue by 80% during one of the year’s biggest media events.
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Super Bowl Sunday
With over 137 million viewers, the Super Bowl is one of the biggest media moments of the year. But while fans cheer on their favorite team, their attention rarely stays on a single screen. To capture this surge in mobile activity, MAF launched a Super Bowl Sunday tournament inside the MyChips offerwall, turning one of the year’s biggest sporting events into a high-engagement LiveOps tournament
LiveOps Tournament
MyChips Tournaments
Tournaments are a gamified competition format exclusively available within the MyChips offerwall. Users compete on a live leaderboard based on their playtime in Play2Earn offers, adding a competitive layer and extra rewards to game discovery through the offerwall.
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Super Bowl Set-up
With the Super Bowl driving a major surge in mobile activity, it was the ideal moment to launch a dedicated tournament and help publishers maximize engagement and incremental revenue during one of the year’s biggest media events.
Results
The Super Bowl Tournament ran for 10 days and was launched worldwide. 15+ publishers participated, with a total prize pool of $15,000 fully funded by MyChips. Among the publishers who had the tournament live, were Macadam, WeWard and Ubisoft.
The MyChips offerwall was fully transformed with a Super Bowl theme to ensure the event didn’t go unnoticed. With success, publishers saw a 40% increase in activity, as users spent more time playing to climb the leaderboard.
Performance peaked during the tournament itself. Publishers recorded up to 80% higher revenue compared to normal periods, while eCPMs rose by an average of 27% across participating apps, making this the strongest-performing MyChips tournament to date. The impact continued beyond the campaign window. Even after the tournament ended, users kept engaging with the offerwall in the following week, extending the benefits well beyond game day.
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