Springcomes expanded its global presence and boosted user acquisition by leveraging MAF’s rewarded advertising solution. The strategy delivered highly engaged players, leading to a 300% growth surge for their latest title Hello Town.
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Growth for Hello Town
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User Retention D30
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ROAS D30
Background
Company
Springcomes is an international mobile game developer and publisher based in Seoul. Guided by their dedication to craftsmanship, the studio launched over 50 games, amassing 200M+ downloads and 2.5M DAUs. Top titles include Kingdom Wars, Brick Breaker Star, and Merge Sweets.
Challenges
Expanding to Key T1 Markets
With a strong APAC player base, for their hit game Merge Sweets, Springcomes aimed to grow beyond familiar territories and acquire new high-quality users in key T1 markets.
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Scaling a New Game
Unlike Merge Sweets, Springcomes latest title Hello Town, didn’t have an established audience. The studio sought help in this early stage of growth and needed a strong head start to reach the game’s full potential.
Solution
Rewarded UA with MyChips
MAF proposed a strategic UA push using MyChips’ Play2Earn (P2E) ad format, which rewards users based on in-game engagement, ensuring higher retention and better LTVs. The approach delivered strong, sustainable growth.
300% Growth
Since launching Merge Sweets campaigns with MyChips, the high-quality audience has led to strong retention, with 30% of users returning by D7 and 10% still active by D30. Revenue performance was just as impressive, by D30, the campaigns achieved a 70% ROAS, exceeding Springcomes’ goals by 75%.
For Hello Town, the impact was even greater, MAF’s optimizations drove 300% growth in 2024, positioning it as a rising title in the market.
%
Growth for Hello Town
%
User Retention D30
%
ROAS D30
“MAF combines P2E and reward CPI to optimize the performance, always looking for ways to improve results. At Springcomes, we collaborate with various reward media partners, but it’s rare to find a company like MAF that optimizes performance while communicating across multiple languages. Their dedication has strengthened our trust in them as a partner and supported the global expansion of our campaign.”
