Revolut partnered with MAF as an affiliate and saw impressive customer acquisition results that exceeded performance targets. This includes a 17% campaign traffic growth and campaign expansion from 5 to 21 countries.
Countries
Campaign traffic growth
Growth in new transacting users
Background
Company
Revolut is a global provider of money management and payment services based in London. Guided by a mission to “simplify all things money”, Revolut allows people to manage their finances from a single app. Today, the app has over 30 million customers, allowing payments across 150+ countries and regions, steadily expanding its worldwide presence.
Challenges
Strong Fintech Competition
Revolut faces strong competition in the fintech industry, competing with established banks, traditional financial institutions and emerging fintech startups.
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Localization
As Revolut expands globally, this highlights the need for localized marketing and a clear value proposition in new markets.
Solution
MyChips
Among the suite of products at their disposal, Revolut leveraged MyChips, MAF’s innovative and pioneering ad unit.
Set of Strategies
To reach Revolut’s performance targets, MAF implemented a set of marketing strategies, including brand promos, ad localization, and unified messaging across all digital assets.
Countries
Campaign traffic growth
Transacting users growth
MAF provided a tremendous boost to our partner marketing efforts. They have demonstrated in-depth experience, expertise & capacity to drive profitable user acquisition. They grew more than 15X whilst surpassing their ROI targets.
