PollFlow boosted user retention and revenue with the MyChips offerwall integration. The rewarded gaming solution helped diversify their rewards strategy, leading to a 35% increase in user retention and doubling monthly revenue within a month.
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User Retention
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Revenue Growth
Background
Company
PollFlow, part of Flow Group AB, began as a market research company and evolved into a premium survey platform that rewards users for their input. Their flagship app, SveaPanelen, gained traction in Sweden with 150,000+ verified members, forming the foundation for their global expansion.
Challenges
Maintaining Long-Term User Engagement
Although PollFlow has successfully grown its user base across multiple regions in recent years, they encountered a common challenge among survey apps: declining user retention. Surveys became repetitive, leading to disengagement and churn.
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Tackling Churn
To tackle this, PollFlow sought new ways to diversify its rewards system to motivate and retain users, aiming to improve retention and overall satisfaction.
Solution
Diversifying Rewards With Gaming
To achieve its goals, PollFlow integrated the MyChips offerwall, allowing users to earn rewards by exploring new mobile games. This diversification rapidly boosted engagement and satisfaction. Within just one month, PollFlow doubled its monthly revenue and boosted user retention by over +35%.
Expanding Horizons
Leveraging their increased revenue, the team expanded globally and recently launched a new app, PollApp—an international rewards platform fully integrated with gaming.
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User Retention
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Revenue Growth
We couldn’t be happier with our integration with MyChips.
Their experienced and professional team made the process smooth and straightforward. Our users have praised the MyChips experience, particularly for offering high-quality and well-paying rewards. What’s even more exciting is that we’re still seeing continuous growth in our monthly revenue with MAF along with improved eCPMs and ARPDAU.
