TodaySoft integrated MAF’s MyChips offerwall to expand globally, resulting in record-breaking revenue, improved retention, and a stronger user experience.
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Background
Company
TodaySoft is a South Korea–based app developer focused on creating engaging, reward-driven mobile experiences. Headquartered in Siheung, the company is best known for its breakout app Gold Mining, a physical rewards platform with a unique structure that lets users earn points and redeem them for real gold delivered to their door. With a fast-growing user base and consistently high app store ratings, TodaySoft is emerging as a key player in Korea’s competitive GPT and rewarded app space.
Challenges
Expand Globally
After building a solid user base through domestic offerwalls, TodaySoft began looking for ways to expand its reach globally. They launched BTC GRAB, a Bitcoin mining rewards app, and began searching for global offerwall platforms to support monetization.
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Communication Issues
Many of the partners they initially contacted fell short of one key requirement: clear and responsive communication. MAF, however, made a strong impression for their proactive approach and quick understanding of TodaySoft’s needs, leading to the start of a successful partnership and the integration of MAF’s offerwall, MyChips.
Solution
Integrating MyChips
Once live, MyChips quickly outperformed expectations. As Todaysoft’s CEO stated, “Sales generated through MAF matched the combined revenue of three domestic offerwalls, making it one of the most cost-effective monetization channels Todaysoft has tested to date.” The offerwall’s mission-based, game-like structure helped drive user engagement and satisfaction by sparking a sense of progress and achievement. That, in turn, boosted conversion rates and long-term retention.
Revenue Records
After integrating MyChips, TodaySoft achieved its highest-ever monthly offerwall revenue, reaching over $145,000 USD with MyChips alone.
Despite the common challenge of occasional tracking issues, something inherent to most offerwalls, MAF’s responsiveness and hands-on support helped resolve user issues quickly and effectively, earning high satisfaction from both the team and their user base.
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Faster Customer Support
MAF isn’t just another offerwall, it’s a platform designed with users in mind. Its tiered rewards, mission mechanics, and Play2Earn model deliver real gameplay value, not just rewards. On top of that, MAF stands out for its speed and responsiveness in both media management and day-to-day communication. We truly see it as a partner we can grow with.
