MyChips Helps Midnite Games Achieve a 170% ROAS

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With MyChips ad formats, Midnite Games witnessed improved traffic quality and exceptional ROAS and retention rates, outperforming traditional ad networks by 1.2x to 3.5x.

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Global ROAS

D14 Retention

%

20h+ Gameplay

Background

Company

Midnite Games is a game development studio founded in 2020. Today, the studio has a strong portfolio of internally and externally published games. The studio’s biggest hits are Slices with 65M+ downloads and Get Lucky with 50M+ downloads.

Survivor Idle Run

Survivor Idle run is a hybrid-casual game released in 2023. The game combines idle mechanics, runner gameplay, and arcade appearance. It monetizes with a blend of in-app ads and in-app purchases.

Challenges

Difficulty Standing Out

For Survivor Idle Run, classic user acquisition channels like Facebook and Google proved ineffective due to high competition. In response, Midnite explored alternative UA strategies. 

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Saturated Market

Today’s mobile game market is it’s oversaturated, CPIs are higher than ever, and launching profitable new titles has become increasingly difficult. 

Solution

MyChips

MyChips is MAF’s discovery-based advertising solution that includes multiple ad formats. 

P2E & Multireward

P2E (Play2Earn) is MAF’s unique ad format that rewards users for their engagement and playstyle that helped Midnite increase long-term retention and ROAS.    Multireward is a classic offerwall ad format that encourages users to download a game and reach listed goals that brought Midnite a strong early ROAS.

%

Global ROAS

D14 Retention

%

20h+ Gameplay

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