With MyChips ad formats, Midnite Games witnessed improved traffic quality and exceptional ROAS and retention rates, outperforming traditional ad networks by 1.2x to 3.5x.
%
Global ROAS
D14 Retention
%
20h+ Gameplay
Background
Company
Midnite Games is a game development studio founded in 2020. Today, the studio has a strong portfolio of internally and externally published games. The studio’s biggest hits are Slices with 65M+ downloads and Get Lucky with 50M+ downloads.
Survivor Idle Run
Survivor Idle run is a hybrid-casual game released in 2023. The game combines idle mechanics, runner gameplay, and arcade appearance. It monetizes with a blend of in-app ads and in-app purchases.
Challenges
Difficulty Standing Out
For Survivor Idle Run, classic user acquisition channels like Facebook and Google proved ineffective due to high competition. In response, Midnite explored alternative UA strategies.
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Saturated Market
Today’s mobile game market is it’s oversaturated, CPIs are higher than ever, and launching profitable new titles has become increasingly difficult.
Solution
MyChips
MyChips is MAF’s discovery-based advertising solution that includes multiple ad formats.
P2E & Multireward
P2E (Play2Earn) is MAF’s unique ad format that rewards users for their engagement and playstyle that helped Midnite increase long-term retention and ROAS. Multireward is a classic offerwall ad format that encourages users to download a game and reach listed goals that brought Midnite a strong early ROAS.
%
Global ROAS
D14 Retention
%
20h+ Gameplay
MAF’s expertise has been instrumental in our journey. Leveraging their CPE campaigns, we’ve unlocked unprecedented ROAS and tapped into profitable territories that would have remained hidden gems without their insights.
