With Play2Earn launching on iOS, Midnite Games saw a leap in traffic quality, achieving standout ROAS and retention that outperformed traditional rewarded formats.
%
D30 Retention
%
D30 ROAS
Background
Company
Midnite Games is a game development studio founded in 2020. Today, the studio has a strong portfolio of internally and externally published games. The studio’s biggest hits are Slices with 65M+ downloads and Get Lucky with 55M+ downloads.
Previous success
In 2023, Midnite Games launched Survivor Idle Run in a challenging market where profitability for new titles was becoming harder to reach. To boost performance, they turned to MAF for the first time, exploring new traffic sources. The result: a 150% ROAS on Android and a notable uplift in traffic quality.
Challenges
Winning format
Working with MAF marked a turning point in Midnite’s user acquisition strategy. MAF’s Play2Earn format for Android delivered a boost in LTV and even outperformed traditional multi-reward formats. Encouraged by this success, Midnite was ready to double down and scale even further on iOS.
.
The iOS Roadblock
In the rewarded traffic space, acquiring quality iOS users is difficult. Apple’s strict policy limits have made it nearly impossible to run innovative formats like Play2Earn. For Midnite, this meant relying on more traditional approaches, while knowing Play2Earn was already driving stronger results on other platforms.
Solution
Play2Earn Launches on iOS
After seeing strong performance on Android, MAF set out to bring the Play2Earn format to iOS. By redesigning the experience to align with SKAdNetwork requirements, MAF became the first to launch a playtime-based rewarded format on iOS.
P2E & Multireward
With Play2Earn on iOS, Midnite got access to an even higher-value segment of iOS users. The results spoke for themselves: iOS users acquired through Play2Earn showed a +150% higher retention compared to those from traditional multi-reward campaigns. ROAS also surged, outperforming multi-reward by +80%.
%
D30 Retention
%
D30 ROAS
We’d already seen great results with Play2Earn on Android, so when it became available for iOS, we were excited to test it. The retention and ROAS we’re seeing now clearly show the value of the format. We’re glad MAF is always looking for ways to improve and help us get the most out of our audience.
